Swanky Designs' collections display a design concept founded on creativity and functionality, based on the principles of classical modernism . A combination conceived by expressive potential and the superior technical qualities of materials used. Nitul believes in designing for the person who refuses to be satisfied with the mundane and the mass-produced.

Nitul studied Mechanical Engineering at the University of Hertfordshire and then went on to achieve a Masters degree in Business Management and Manufacture.

After University he has worked in the Formula 1 industry for 8 years continuously developing the art of good design and manufacture. "When the products you produce have to go around a racetrack in a multimillion pound race car at over 200 mph you can not afford not to have a good understanding of design and manufacture."